The Power of Writing

Steve Rubel elaborates on how technology is revolutionizing marketing and public relations.

Writing is Part of Almost Everyone’s Job
Saturday, June 09, 2007

…The digital age has dramatically upped the ante one skill above all – good writing.

Almost every white-collar job today requires good communication skills. There’s nothing new to report there. However, what is new is that much of the way we communicate today in business is in writing through email. So even if you’re not a scribe by trade, you’re a still a writer by default.

Writing not your forte? That was just fine 10 years ago, but not anymore. Writing is how business gets done. Communication inside corporations will shift somewhat away from email to wikis and blogs, but that doesn’t really change the need for this skill.

Quoted from Micropersuasion at www.micropersuasion.com

Famous Quotes on Writing

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